They will buy your products & beg for more, season after season.

They will brag about how they “discovered” you, over Sunday brunch & mimosas.

They will Instagram about you and fly halfway across the country to meet you.

And your legion of eager enthusiasts?

It all starts with one thing:

So, how do you build Product Confidence?

- By creating a simple, yet elegant product that virtually sells itself.

- By zeroing in and serving those people who are dying for what you offer.

- By sharpening & elevating your viewpoints.

- By infusing your products with your voice, your values & your unmistakable edge.

- By giving the world a taste of your genius––and creating a fever of anticipation.

- By cultivating unshakable belief & trust in your work – by tracking results & raking in testimonials.

- By learning to craft offerings that matter––today, tomorrow, forever.

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And by taking the one & only online product design course that cuts to the core of what makes your product or service red-hot and irresistible to the right people.

Testimonials From TRIPLEXPERT Graduates

Erika gets business. She gets sales. And she gets what people want in the marketplace.

– Tracy Matthews, Business Strategist For Creative Brands

'She can’t step into a salon, restaurant, or post office without insta-cataloging 17 ways the biz could be stronger, more irresistible, more elegant – and her instincts are impeccable.'

– Alexandra Franzen, Author, 50 Ways to Say You’re Awesome

When your product or service feels as unique as you are, you feel confident & clear about what you’re doing––and where you’re going.

- Marketing, selling and branding your product or service will feel easy, natural and elegant. No need to check your real personality & values at the door.

- You’ll have an exciting product message. One that you can’t wait to share all over social media.

- You won’t get bored or second-guess yourself. You won’t worry that you’re doing it wrong. Because your product is a direct expression of your genius––flowing with inspiration and originality.

- You’ll experience a newfound trust in yourself. Bold. Editorial. Decisive. (You might even feel sexier!)

- Decision-making becomes easier because you know exactly what you’re up to and where you want to go––even if it goes against what everyone else in your industry is doing.

- You’ll know your worth in a way you never have before. Negotiating will become easier because you’ll naturally select opportunities based on your chosen path, rather than thinking you need to jump on everything out of fear.

What makes ME a TRIPLEXPERT?

First, I literally eat, sleep, and breathe business ideas.

Everywhere I go, I see endless opportunities for people to create winning products and services, or improve on their existing ones.

(Just ask my massage therapist, my hairstylist, or the owner of that swanky boutique two blocks from my place!)

And over the past 12 years, I’ve created a successful personal branding & branding coaching consultancy by learning how to design, market, sell, and deliver life-changing, buzz-worthy products and services of my own.

More importantly, though, I’ve honed the process into a simple formula that’s so effective that any entrepreneur with a bold personality and a big idea can duplicate it.

Pair that process with my natural business genius…

(Genius I used to transform myself from an ex-stripper, to co-creator of a multi-million dollar commercial real estate investment company, to author of a bestselling book…Google it.)

And you’ll walk away with a product or service that will change everything in your business (not to mention a process for future services and products.)

Bottom line:

I’ve helped thousands of entrepreneurs move their businesses forward.

And having rock-solid product confidence is the key to business success.

And the key to designing your winning product or service, that sells reliably and repeatedly.

XXXO

Intrigued yet?

Let's break down the lessons:

Introduction & Jumpstart Your Imagination

You want to rise above the noise.

And you want customers to roll out virtual sleeping bags on the sidewalk outside the “doors” of your store to buy your product.

These kinds of raving fans are created because they want what only you can provide.

So what makes your product or service unique? Indelible? Noteworthy?

That’s precisely what you’ll discover and define in this first lesson.

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In this TripleXpert Design Strategy you'll learn:

- My strategies to ignite your imagination, cut through market noise, and create an unmistakable "clink!" of recognition as customers realize your one-of-a-kind product is the perfect fit in a crowded market.

Positioning For Product Confidence

You’ve heard it said - if you don’t solve a problem, you don’t have a business.

We go way beyond this in TripleXpert.

The Christian Louboutin 6" heel solves a problem, yes––but a luxury product like that goes beyond problem-solving.

It helps the lucky owner feel like a superstar. And the red sole telegraphs exactly how lucky they are to all the other poor mortals clumping around in their Jimmy Choos. All on a shoe with minimum real estate. 

So what makes your customers want your product NOW ...

… like a red-soled pair of Louboutins?

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In this TripleXpert Design Strategy you'll learn:

- The number one mistake nearly every entrepreneur makes when it comes to designing their product or service––and what you can do to instantly set yourself apart

- How to be a genius, elegant, profit-producing product designer the likes of Christian Louboutin (and yes, you can design a service offering that is just as luscious as a pair of red-soled pumps)

- It takes months of planning and “proof of concept” runs to create a product worthy of raving-fan customers, right? Not when you have my top-secret “10KQ” question to make your customers want your product or service now

The Customer Edit

Who are your dream customers? How would you like to be perceived?

Your product or service isn't for everyone.

Repeat after me: You do not have to settle for “just any” customer.

You do not have to desperately market to anyone and everyone.

And in fact, you’ll discover that businesses that are discerning accelerate!

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In this TripleXpert Design Strategy, you'll learn:

- Why customer avatars, ideal client profiles & demographics end up leading you further away from who you really want to serve––and the counterintuitive strategy that’ll bring you more customers in less time than ever before

- The single most important piece of marketing collateral that will help you attract perfect customers––and how to create it immediately and share it with your prospects at multiple touch points

Develop Your Product Viewpoints

People love products & services with strong viewpoints.

And products & services with strong viewpoints succeed.

Why?

Because when a product or service has strong viewpoints, customers know exactly what they're buying. And people love spending their money on products & services they know, like & trust.

Think Mac vs. PC.

Toyota vs. Ford.

Target vs. Walmart.

So what do you really want to say? (And why aren't you saying it?)

When you build your viewpoints into your product or service––you turn your customers on and everyone else off.

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In this TripleXpert Design Strategy, you'll learn:

- How to boldly shape your viewpoints to match your unique product or service

- 3 secrets to crafting strong viewpoints that quickly attract perfect customers

- How to bring your strong viewpoints to the marketplace in a way that drives your product, and your profits, forward

Product Design Brainstorm

Is your product or service unmistakable? Like the quilting on a CHANEL handbag?

Can people pick your product out of a crowd? Like spotting a BIRKIN in a sea of LeSportsacs?

Here's a well-kept secret about creating a world-class product: Simplicity sells.

Less is more––unless we're talking about confidence––in which case, more is more.

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In this TripleXpert Design Strategy, you'll learn:

- How to make your product or service unmistakably YOU - in a way that makes your ideal customer care and want to buy from you

- The one surprising element your product must have––if you want to get known for it and have prospects falling all over themselves to get it

- My 3 fail-proof methods to get your creative juices flowing––especially if you think you’ve run dry (I’ve used these exact methods to create millions of dollars out of my ideas and help my clients do the same––and I know that you can, too!)

Design Your Product to Sell

When you create like an artist, your ideas pour out of you. But you want to make money too. 

Unfortunately, having a cool, hip product isn't enough to be successful. You have to understand why it will sell & why it won't sell.

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In this TripleXpert Design Strategy, you'll learn:

- The number one mistake almost all creative entrepreneurs make when bringing a new product or service––and the tiny tweak you can make that will set you apart

- The “Profitable Five” - my closely-held secret set of 5 questions to ask yourself when you want to troubleshoot why your brilliant, beautiful product won't sell, and exactly how to get it moving

- 5 ways to believe in your product or service, even if no one else does (miss this, and you miss out on money-making opportunities right in your own 'backyard’)

Price Your Product with Confidence

I won’t sugarcoat it––I excel at pricing strategies.

And marketing strategies.

And sales strategies.

And ...

Want my confidence to rub off on you? And onto your business?

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In this TripleXpert Design Strategy, you'll learn:

- How to have integrity and confidence in your pricing and the simplest way to instantly multiply the value of your product.

- My 4 controversial viewpoints on pricing––and why they work to increase profits

- Why 'charging what you're worth’ is the kiss of death to profits––and my foolproof 3-step formula for exactly how to price instead

Nail Your Product Message

Would you like to always know what to say about your product?

Make it easy to pitch to magazines?

Or even get recommended on your favorite podcast?

Then you need a variety of intriguing product messages––ones that you can 'wear' again, and again, and again.

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In this TripleXpert Design Strategy, you'll learn:

- How to live your message in your day-to-day life––because the more you live your message, the more you believe in your product, and the more product confidence you have

- The 3 questions that are guaranteed to reveal your product’s pitch-worthy messaging

– How to get your customers as freakishly excited about your product as you are

- How to not bore your customers with the same sales message repeated over and over again in the same place––you’ll walk away with 37 ways to say how much you love your product

PLUS+ Your Product Design Brief

This is where you'll gather all your final thoughts for a fully developed offer. It will be your sales & marketing bible moving forward. And it's available as a handy Google Doc, so you can keep it fresh and alive.

With your customized Product Design Brief in hand, you will be able to:

• Artfully overcome objections so you can close the deal at pitch meetings
• Expertly promote your product or service on podcasts & interviews in a way that doesn’t sound salesy
• Masterfully talk about the results you get for your customers in sales conversations (which guarantees a higher-close rate)
• Develop competitive promotional strategies that outshine, out-create, and outplay your competition
• Write clear, compelling, and competitive sales pages
• Craft comprehensive marketing plans to create content that converts. Instead of posting and praying.

Your Product Design Brief will give solid direction on where to take your product or service for the life of your business!

And if you email me a copy of your completed Product Design Brief,

I'll send you my High-End Sample Sales System. This is the exact process I used to make over 200K in sales, my first year full-time in my business.

My 30-Day Red-Carpet Guarantee:

I’m so confident in the TripleXpert Design System & Strategy that I’m offering you a full 30-day money-back guarantee. Dive into the course, soak yourself in the strategies, and start building your Product Design Brief.

If you don't feel that electric surge of product confidence (the unmistakable knowledge that what you do matters––and makes a HUGE difference in people's lives) within those 30 days, reach out. I'll refund you. I’m here to amplify your genius, and if I don't, you shouldn't have to pay for it. Simple as that.

'Erika’s ideas and marketing acumen are stunningly simple and amazingly effective.'

– Hunter Niland Welling, Marketing Consultant for Luxury Service-Based Brands

'Erika Lyremark has an intuitive mensa-like grasp of business.'

– Holli Thompson, Author, Discover Your Nutritional Style, CHHC, CNHP

'The digital version of TripleXpert is like having Erika in your back pocket. You won't forget her stories and you'll be obsessing over her strategies.'

Overall, the course delivers an experience much like working with Erika: creatively inspiring, minimalist and impactful, sharp and funny'

– Nicole Edwards, Digital Marketing & Funnel Specialist

'Erika’s no hype. And ALL clarity.⁣'

– Hillary Weiss Presswood, Creative Director & Positioning Coach